RedBull
Charge Ahead

How dreamers made Red Bull the #1 energy drink in Vietnam.

In Vietnam, 8 out of 10 people have unfinished dreams.

With not enough energy to work in the day and pursue their dreams at night, Red Bull created a film that empowers them to Charge Ahead into Your Dream.

What can only be described as gritty-realism, the film envisioned a world where dreamers didn’t have to stay dreamers. That with a boost of Red Bull, they had the energy to power-through the night and charge ahead.