How a radio campaign empowered the youth to save their clothes and image from stains.
Champion Detergent has always stood for the truth in its ingredients and technology. But with the brand perceived as passé for the younger generation, our challenge was to bring the same brand truth and make it resonate with them.
Using the generation’s love for photo manipulation and editing, we created a radio campaign that audally visualized the brand’s technology for cleaning stains. Because more than a brand that removes stains, Champion saves your image from being stained.
