Invite playful experimentation
Our winning pitch for Dyson Social embraced the evolving rules of storytelling. Success on social today is driven by cultural relevance, not just product innovation.
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We proposed that Dyson align itself with Singapore’s emerging cultural values, recognizing that as people prioritize success, they often lose touch with playfulness and creativity. By encouraging playful experimentation, Dyson could inspire its audience to rediscover curiosity and joy, all while showcasing the brand's cutting-edge innovation. This fresh approach positioned Dyson to connect meaningfully and thrive on social platforms.
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Below are a few playful experimentations we've ran on both IG & TT with great success.
Playfully
intercepting
social trends
With the Olympics breaking not just records, but the Internet, Dyson didn't want to stay in the sidelines. So we created a sport of our own, featuring our biggest star on the floor.
Playfully
integrating beauty & innovation
Dyson wanted to do its own take on GRWM videos. So we designed a Dyson dresser and created Get Ready With My Dyson (#GRWMD) videos on Instagram and TikTok.
Playfully
telling stories on IG & TT
Smell that? It's the scent of 99.9999% of Gen Z and millennials skipping ads because it's... well, an ad.
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But with Dyson, we infused social storytelling to create engaging narratives that showed the need of Dyson's innovation IRL.