Hi, I'm Nick.
I approach writing with a focus on building around a fresh insight, as the campaign pretty much writes itself after that. Beyond the written word, I also often take a visual approach to ideas as I've found that a creative breakthrough can manifest in unexpected ways. This also drives my effort to incorporate curiosities from the outside world into my work to keep it fresh.
I'm quite deliberate about being an positive force within my team. More than a job requirement, it's a personal calling.
Experience
Senior Creative
Uncanny Singapore
2023 - Present
After almost a decade of industry experience, I sought a new challenge and took on a senior creative role in a digital-first creative and production agency. In my first year, we won pitches for SUTD, Tiger Brokers, Hyatt, Sephora, and Evian as well as a couple of local awards in Singapore.
ACD
Publicis Groupe Singapore
2022 - 2023
I was poised to elevate my career to the next level. The move to Publicis Singapore was a strategic step to immerse myself in a global market with brands like Head & Shoulders, Pantene, and Johnnie Walker.
Creative Director
Consultant
2019 - 2022
My three-year stint back in the Philippines was nothing short of transformative. I decided to take matters into my own hands by continuing in advertising while pursuing another dream of opening a pizzeria and café. To this day, creating a business from scratch while simultaneously working with some of the finest talents at BBDO, TBWA Shanghai, O&W, and 7AD is one of my greatest achievements
ACD
VMLY&R Indochina
2017-2019
I took a leap of faith and took the role of leading the copy arm in a dynamic and fast-paced market. After multiple pitch wins for Red Bull, Traveloka, F-1, Highlands and Sunlife, we successfully grew the agency to become the 2nd most creative agency in Vietnam and won multiple local awards and a metal for Spikes and AdStars.
Senior Copywriter | Copywriter
TBWA\SMP
2013-2017
Writing for TBWA\SMP and DAN (Digital Arts Lab) quickly taught me the importance of an integrated approach to advertising. Exposure to a diverse array of brands helped me understand the value of wearing multiple hats. It ultimately led to multiple local & international rewards including Cannes Lions, Spikes Asia, New York Festival and AdStars.
Recognition
2023-2024
-
Won pitches for Tiger Brokers, SUTD, Hyatt and Sephora
-
Silver Gong Awards "Snoopify Yourself"
-
3 Marketing Interactive Awards
2020-2022
-
3 pitch wins for Chowking, UFC Corp. & SM
2019
2018
2017
2016
-
Bronze in Spikes Asia "Red Bull Give Life to The Night" Direct2 AD
-
Stars Crystal for Red Bull "Red Bull Give Life to The Night"
-
3 pitch wins for Warrior, Ready F1, AIA
-
Won pitch for Red Bull for entire Indochina market.
-
Shortlisted for Agency of The Year in Vietnam
-
Won pitch for Traveloka, SunLife & Emirates
-
Bronze in Boomerang Awards for Digital Excellence
-
Bronze in Adobo Design Awards for Print
-
Shortlist in AdFest for PRINT
-
18th best Copywriter in Adobo Creative Rankings
2015
-
Shortlist in New York Festival for Print
-
Bronze, Adobo Design Awards
-
12th best Young Creative in the Philippines (Creative Rankings)
-
13th best copywriter in the Philippines (Creative Rankings)
2014
-
Silver in Kidlat Awards for Print
-
3 Bronze in Kidlat Awards for Print
-
3 Bronze in Tinta Awards for Print
-
Bronze in AdStars for Print
-
Shortlist in AdStars for Print
2013
2012
-
2 Shortlists, Cannes Lions Health "Lips"
-
Silver in Kidlat Student Creative Awards