Light Up
the Night

How 2,475 Red Bull cans literally lit up the night for a community of dreamers

Saigon, Vietnam— for a city that’s rapidly on the rise, not all spaces were designed for

dreamers to thrive. While people spent their day grinding to make a living, they come home

to unlit courts, fields and parks that made it impossible to pursue their dreams.

Red Bull wanted to create a sustainable activation that gave light for communities

to work on their dreams. And after 6 months of testing, Red Bull launched a series

of billboards that gave life to the night.

Each billboard housed 2,475 Red Bull cans that provided 75 minutes of uninterrupted

light in sports courts, fields and parks. And with much success in Saigon, the brand

aims to create more billboards in rural areas and parks in Vietnam.