RedBull |
Mind Over Matter

How a print series showed the ultimate payoff of chasing after your dreams

To ‘conquer your Dream’ is loosely used in today’s generation. Everyone wants

to be great but there aren’t many who choose to face the responsibility that

comes along with it.

As the leading energy drink in Vietnam, Red Bull sparks interest leading up to

its 2019 campaign that inspires people to charge ahead into their dreams.

Introducing Red Bull Mind over Matter— a print/online series that features

stories of some of the greatest dreamers who’ve built a reputation of

embracing pain for their lasting glory.