When speaking about the school for innovators to a woke generation who is also known for their skepticism, we can’t simply say “we are"; we need to show it.
So instead of the typical lofty motivational talk and the usual breast beating brand advertising, we show our audience how we’re different by giving them a better look at their school.​​​​​​​​​ We showed them our kind of homework, modules, classrooms, and even our stationery.​​
Manifesto |
This isn’t your normal university.
We’re not conformists, non-traditionalists–
not your stereotypical riding the “status quo wave” kind of university.
We’re not the type your aunt prescribes,
nor are we the type to try and convince her otherwise.
We’re not in the business of sitting in lectures for hours on end, nor are we pros
in raising students who walk the “right way”(whatever that means).
We’re not here to be different for different’s sake. But we are on a mission to make a difference in the world. You can love us or hate us, join us or walk away. It’s your call.
But if our words mean anything to you, you know innovation runs in our DNA. We are the school for innovators.
