The campaign aims to inspire both residents and visitors to break the stereotype of the “little red dot” and uncover the true essence of the city, offering a unique and personalised journey for participants.
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At its core, the campaign is designed to motivate participants to transition from being mere tourists to embracing the identity of a local. To do so, visitors were encouraged to explore vibrant neighbourhoods in and around the hotel, which would make them "story hunters".
SG STORY HUNT
ONLINE SERIES
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To kick the campaign off, the hotel launched a video series featuring three pairs of story hunters hailing from the United States, the United Kingdom, and Australia.
SG STORY HUNT WEBSITE
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Participants in this captivating adventure can engage in the hunt by accessing the story hunt digital map on their mobile devices and venturing to curated venues scattered across the city. These venues are marked by distinctive red dots featuring QR codes.
