This is a story of Evian and Snoopy. One brand that embraces the spirit of being true and one beagle unafraid to express whoever he wants to be, teaming up to launch a collection of limited edition bottles. This drew in a new generation of fans with the simple premise of being part of Snoopy's world. We designed and developed an interactive avatar generator that allowed people to customise a Snoopy avatar in any way they saw fit. Each Evian pack drew people into the campaign with unique Snoopy designs based on popular activities in each market. With combinations into the thousands, there was enough features, designs, styles, and activities to suit just about everyone across Asia.